We explore how a small luxury door manufacturer wins direct-to-consumer by pairing data-driven outreach with handcrafted service. Autumn Whisenhunt from Panoramic Doors shares how storytelling, custom engineering, and selective automation create trust for high-stakes purchases.

• Choosing direct-to-consumer to protect brand and message
• Mapping quotes and orders to find hot spots
• Educating homeowners without overwhelming them
• Keeping service personal without a dealer network
• Custom doors that fit the opening, not stock sizes
• Partnerships with barndominium builders and celebrity projects
• Using AI for outreach while preserving human decisions
• Logistics focus on speed, pricing, and reliability
• Career paths built on curiosity and learning

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If you enjoyed today's conversation, be sure to subscribe on your favorite podcast platforms and follow Paradigm on LinkedIn and YouTube to catch more stories, insights, and ideas from your peers across our industry

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