Retail Leader Trend Talk

How Parachute Expanded into New Categories


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In the latest episode of Retail Leader Trend Talk, Editor Amy Baxter caught up with Ariel Kaye, CEO and Founder of Parachute, about the brand's expansion into new categories and its latest foray into furniture. Tune into the episode to hear the two discuss the challenges and opportunities of venturing into new categories, how the brand has navigated supply chain issues during the pandemic and why DTC is the place to be.
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Retail Leader Trend TalkBy Retail Leader