How do you go from having your boss literally say, "you're career is over" when you announce you're pregnant to leading your company's Parent Resource Group. Brooke Shapiro takes us through her infuriating story becoming a working mom in her corporate roll where there was almost nothing provided to support parents. Brooke became the go-to employee to help parent's thrive at her company by first starting an Parent ERG and then taking her knowledge and experience sharing to a Facebook Group with almost 2K members. Sprinkles Parents is an inclusive community of parents focused on sharing resources, inspiration, connection and education. Check it out: https://www.facebook.com/groups/sprinklesparents/
About Brooke:
Brooke Shapiro is a mom of two kids under 2 and noticed parents struggling all around her. After hearing nursing mothers in the office pump room crying, she launched parenting communities within her company, supporting 500+ employees. She helped them navigate maternity leaves, growing their families and careers, and after the Covid-19 pandemic shifted the way we work and interact, she helped parents transition to a work-from-home model. As a result of her company sponsored parenting group, she helped retain talent, improve parent performance in the company, and attracted new talent based on the culture she built. She is a creative, passionate, curious, idea-generating machine who is completely unstoppable once she puts her mind towards something. She is a 15-year marketing veteran who has worked on parent targeted brands such as Toys R Us, Johnson & Johnson, and Clorox. She has the innate ability to lead and bring people together in fun creative ways, and is on a mission to help parents thrive. Outside of being a “momchine”, she enjoys ice cream and talks about it on Instagram (@sundaes.mom) and on her ice cream podcast, “Let’s Spoon”.