In this episode, I talk to the founder and VP of sales at xAmplfy - the platform for channel and partnerships teams which automates the way you engage and empower your partners.

This recording is all about attribution in TCMA.

If you are interested in this topic and are building-out a partner program as we speak, please enroll in our course. Use promo code: PODCAST for 50% off. 

If you’re new to TCMA, it stands for through-channel marketing automation - a system that enables organizations to scale advertising and local marketing messaging through their networks of indirect retailers, dealers, distributors, resellers, affiliates and other partners.

The reason I want to discuss attribution is due to channel conflict at scale in your partner program. You will run into channel conflict wherein either:

Some of this can be solved with your CRM, but when you have partners assisting in promotions of your sales collateral and marketing content, you will need to attribute the right clicks to the right partner.