Peanut butter is found in nearly every kitchen pantry. But with its high fat content and inherent “messiness”, this staple was missing the trend of people searching for healthier alternatives and higher protein. That is until the invention of powdered peanut butter by PB2. I sat down with Craig Entwistle, CEO at PB2 Foods, to learn more about how the brand is changing the peanut butter category and how they are approaching innovation in growing the business.