Energy efficiency has been around for decades, and it continues to play a big role both for utilities and their business customers. As utility data gets smarter, they’re able to provide better services to their customers and deliver more personalized, targeted outreach about how and why commercial businesses (and residential customers!) should invest in energy efficiency measures.

And they can expand beyond the traditional “feet on the street,” one-to-one approach. Now, utilities can use the latest targeted advertising techniques to reach commercial customers, build awareness, garner interest, and ultimately increase participation.

In this podcast, join the discussion with Tom Brubaker, senior marketing specialist at PECO, and Nancy Caplan, vice president of marketing and engagement for commercial energy at ICF.