In today's episode, we delve into the evolution of account careers with industry luminary Will Lopez, former founder of a Cloud-based accounting firm. Will's journey, inspired by his entrepreneurial family, began during the Great Recession when he pioneered remote accounting using cloud apps. He has since transitioned to Gusto as Head of Accounting Community, where he revitalized partner programs, emphasizing a stand-out people-centric approach to payroll and HR.

We discuss the innovative concept of repackaging payroll services as advisory offerings and the powerful emergence of Gusto's People Advisory suite under Will's leadership. This strategic shift not only creates new revenue streams for firms but also fosters deeper client relationships grounded in value-added services.

Throughout the episode, Will's emphasis on community and continuous growth echoes our own professional ethos. His insights underscore the imperative for accountants to adapt and innovate, embracing their journey with resilience and a commitment to evolving client needs. Join us as we explore the dynamic landscape of accounting career growth with the invaluable perspectives of Will Lopez.

What you'll hear in this episode:

[0:00] Industry expert Will Lopez.

[2:00] Accounting career journey and growth.

[7:10] Gusto's unique approach to payroll and HR.

[11:10] Payroll processing and its evolution.

[16:10] Repackaging services as an advisory offering.

[20:15] Adding payroll services.

[24:05] People advisory services.

Connect with Will https://www.linkedin.com/in/wlopezjr/

Connect with Kelly https://www.linkedin.com/in/kellyrohrs/

Connect with Bilal https://www.linkedin.com/in/bmehanna/