Around 3 in 5 consumers expect personalised shopping experiences in Asia. Many also increasingly seek personalised or customised products. In this episode we speak with Johanna Monange, the CEO and Founder of Maison 21G, about how she is revolutionising the perfume industry and the meaning of personalization. After over 20 years in the industry, with a career spanning Paris, Shanghai, and the rest of Asia, developing major fragrances, such as Lancome’s ‘La Vie est Belle’, Johanna returned to what true ‘parfumerie’ is all about - and Maison 21G was founded.