In this episode, Jamie shares insights from being on the founding team of Moonpig, evolving marketing strategies, and adapting to digital transformation across industries. 

Jamie Malcolm is Managing Director of Retail Trust, and has previously lead the marketing at Moonpig, Pizza Express, Nectar Loyalty (Sainsburys) and Samsung. He’s the founder of CAHOOT, Co-Founder of Shoots, and Partner at Positive Momentum. 

In this episode, Sam and Jamie also discuss:

• Early marketing challenges and solutions at Moonpig
• The importance of customer-centric marketing
• Evolving marketing strategies with business growth
• Impact of digital transformation and AI on marketing
• Leadership and team building in startups

Timestamps:

00:00 Intro

01:00 The Birth of Moonpig: A Novel Idea

03:53 Marketing Challenges in the Early 2000s

06:46 Key Marketing Decisions for Success

09:30 The Evolution of Marketing Strategies

12:13 The Role of Customer Insight in Marketing

15:11 Navigating Growth and Change in Marketing

17:56 The Changing Landscape of Marketing

20:33 B2B vs B2C Marketing Dynamics

23:11 The Future of Marketing: Lessons Learned

25:59 Core Truths of Great Marketing

Learn more: https://linktr.ee/nowwebuild 

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Follow Jamie:

LinkedIn: https://www.linkedin.com/in/jamie-malcolm-7676a613/ 

Follow Sam:

LinkedIn: https://www.linkedin.com/in/sam-marchant/ 

TikTok: https://www.tiktok.com/@sammrchant 

Instagram: https://www.instagram.com/sammrchant

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