In this episode of In Your Element, Amber Hett from Hesston College shares the strategies and tools that led to an impressive 20% increase in student enrollment. As the Admissions Office Manager, Amber discusses how implementing Element451 streamlined communication and data management, making both staff and students happier. Her insights into personalized communication and cohesive team efforts offer valuable lessons for anyone in higher education admissions and marketing.

Key Takeaways:

• Small-Team Implementation: Amber successfully managed the implementation of Element451 on her own, demonstrating the system's user-friendly design.
• Streamlined Communication: By centralizing communication through Element451, Hesston College achieved consistent messaging across departments.
• Personalized Outreach: Customized messages to prospective students, including their names and intended majors, significantly improved engagement.
• Quick and Efficient Data Management: The speed and efficiency of data handling in Element 451 allowed for timely communication with prospective students, reducing the likelihood of losing interest.
• Increased Staff Morale: Simplified processes and a user-friendly system led to happier, more motivated staff members.
• Enhanced Direct Admissions: Utilizing direct admissions workflows and landing pages streamlined the process, making it easier for students to apply and enroll.

Guest Name: Amber Hett, Admissions Office Manager, Hesston College 

Guest Bio: Amber Hett, a native of Hesston, KS, holds a Bachelor of Fine Arts in Dance Performance from Wichita State University and a Grant Proposal Writing certification from Fort Hays State University.
With a decade of experience as a Grant Manager, Amber transitioned to her current role as Office Manager for Admissions at Hesston College. Over the past three years, she has been part of a remarkable team, working with inspiring students, and leading the implementation and adoption of Element451. Amber has embraced the opportunity to learn and explore its features, finding the experience both exciting and professionally rewarding.

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Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. 

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