This episode is from our latest Product Chat webinar >> watch the webinar

 

Going to market is an exciting yet often anxiety-provoking moment in product development. And there is an onslaught of questions like, will users adopt? Are we articulating our messaging appropriately, and how can we best measure the success of our endeavors?

 

So how can you utilize phased marketing initiatives to motivate your market to buy a newly launched product or service without breaking the bank or depleting resources?

 

Arnaud Berube, Senior PMM at Zillow discusses how to approach go-to-market in a way that aligns objectives across your organization and reduces risk.

 

In this conversation, Arnaud shares:

Keep Refining Your Go-To-Market Strategies

You can learn more about go-to-market approaches at Pragmatic Institute by enrolling in the Market course.

 

Market helps you gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results. Learn how to align across go-to-market teams by effectively sharing and leveraging your buyer knowledge to prioritize the right product marketing strategies.

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