In this episode of MX Matters, co-founder and Chief Product Officer of inriver Johan Boström sits down with Cloudinary’s Vice President of Technology Partnerships Gary Ballabio. Johan and his team at inriver has a configurable product information management (PIM) solution with integrated digital shelf analytics and integration capabilities, which enables the whole product journey at every touchpoint.

The importance of a PIM system for e-commerce businesses, opportunities with composable architecture, coping with the expanding number of information sources and channels, and utilizing rich media assets like 3D models and high resolution images to enhance product offerings are just a few of the topics Gary and Johan cover in their discussion of overall product information management.

This episode is a great educational resource if you’re interested in e-commerce trends or want to learn more about the technologies that provide an optimum online shopping experience!

Mentioned Technology and Associated Topics

• Cloudinary Image Transformations
• Cloudinary's Partner Program
• Cloudinary Product Gallery
• Cloudinary Upload API
• Content Delivery Networks (CDNs)
• JSON
• inriver
• MACH Alliance
• Salesforce Commerce Cloud
• Salesforce Service Cloud
• Salesforce Revenue Cloud
• SAP

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