Today we’re hearing from Heather Zynczak, the CMO of Pluralsight, a company that offers a variety of video training courses for software developers, IT administrators, and creative professionals. Heather’s energy and enthusiasm is so refreshing and motivating right now, as you’ll soon hear. She eagerly shares a couple of initiatives that Pluralsight quickly launched as this crisis started to emerge to really serve its audience.

Listen and learn from Heather as she shares the massive projects - including one called #FreeApril - she and her team jumped into without a whole lot of hesitation - simply because they knew it was the right thing to do - both for the audience and for the company.

Key Takeaways

🎫 Turning a live event into a virtual one

👨‍💻 Doubling down on virtual experiences

📚 Start preparing for the future of marketing now

🔗 How Pluralsight is putting connection first with #FreeApril

🥇 Focus on helping first and experimenting second

🏃 Advice for marketers moving forward

👁 Seek to connect as humans first