Anthony Sarandrea started Pocket Your Dollars as a lead generation company for debt settlement. He spends $15,000/day on Facebook to connect as many as 5,000 people/day with settlement agencies and has scaled to over $500k/month in revenue.

In this episode you will learn:

• How they got the idea for the business and how they were able to be so successful so quickly [01:33]
• How they went about finding the people that they were going to connect the leads with [03:51]
• How they started generating leads for their partners [06:25]
• Their Facebook strategy [08:01]
• Why they chose to acquire a site and how they went about doing it [25:13]

Key Takeaways:

• Your partners need to be making money in order for you to be making money.
• Segmentation and talking to people differently plays a big part in scaling a debt settlement business profitably.
• You can go the route of really trying to draw in a lot of awareness and a lot of high balls and you can start to filter them down.
• One of the biggest game changers is understanding of the full sales cycle.
• Taking a business partner can have the biggest impact on your growth.

Action Steps:

• Thoroughly educated individuals on topics related to your business.
• Make sure the usability of your site is great.

Anthony says:

“We really try to make a substantial difference in an industry where we can help a ton of people.”

“If you want to grow, if you want to stay in business, if you want to continue to become a big player in this space, you have to do things that your competition is not doing.”

More from Anthony Sarandrea:

Pocket Your Dollars

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