In this solo episode of My Simplified Life, host Michelle Glogovac discusses the importance of podcast interviews in promoting a product, service, or book. Sharing her personal experiences from the launch of her own book, she emphasizes the necessity of continuous promotion for creating ongoing momentum and growth.

What we’re talking about

• Podcast interviews can provide longevity to your promotion efforts.

• Repurposing content is crucial for reaching a wider audience.

• Promoting a product or service is also about promoting your brand and yourself.

Podcast interviews can provide longevity to your promotion efforts

 Michelle highlights the value of podcast interviews in maintaining a product's visibility long after its launch. As these interviews are shared and reshared on different platforms, they help sustain the promotion, ensuring that a product or service continues to reach new audiences regularly.

Repurposing content is crucial for reaching a wider audience 

Michelle stresses the importance of repurposing content to extend its reach. You can ensure that a wider audience sees it by resharing content at different times and across various platforms. This strategy not only helps to maintain visibility but also provides additional content for hosts to share.

Promoting a product or service is also about promoting your brand and yourself 

Michelle points out that you are also promoting your brand and yourself when promoting a product, service, or book. By sharing your knowledge and story, you are enhancing your brand's visibility and helping to grow your business. This approach emphasizes the importance of genuine and ongoing engagement with your audience.

 

LINKS MENTIONED

How To Get On Podcasts by Michelle Glogovac

https://michelleglogovac.com/how-to-get-on-podcasts/