Behind The Mic: Podcasting Moms Conference Speaker Series

How Podcast Networks and Sponsors Really Work with Heather Cook of That Sounds Fun Network


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In this special series, we’re giving you a front-row seat to meet the incredible women speaking at this year’s Podcasting Moms Conference—a one-of-a-kind event designed exclusively for mom podcasters. Tune in to hear tactical takeaways on what’s working for podcasting growth in 2025 and get a taste of what you can expect from the conference. 


In this episode,we sit down with Heather, VP of Sales and Operations at That Sounds Fun Network, to demystify podcast networks, sponsorships, and monetization. With over a decade of experience in podcast sales, Heather shares her insights on growing a podcast, working with sponsors, and why success looks different for every podcaster. From strategies for small podcasts to navigating the evolving landscape of podcast advertising, Heather provides actionable advice and encourages podcasters to define their own success metrics while leveraging collaboration and trust-building as key growth tools.


Tune in to hear:


  • How to define success for your podcast—hint: it’s not the same for everyone!
  • Why collaborating with other podcasters can be your secret weapon for growth.
  • The surprising way small podcasts can out-earn big ones.
  • Why patience is key when it comes to podcast advertising.
  • The truth about what a good podcast network really does for its hosts.
  • The one thing podcasts do better than any other platform when it comes to marketing.
  • What hosts need to know about charging for ads—and why you might be undervaluing yourself.


Learn from Heather + get your ticket for the 2025 Podcasting Mom's Conference: https://gotchamama.thrivecart.com/podcasting-moms-conference/

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Behind The Mic: Podcasting Moms Conference Speaker SeriesBy Amanda Bennett & Cait Howard