Podcast Strategy That Brings in Clients

How podcasting brings your brand story to life


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Ready to make your podcast a powerful part of your brand strategy?

Join me as I chat with brand and marketing expert Cassandra Emerson, who tells us the secrets to crafting a powerful brand that resonates deeply with your audience. From discovering your brand’s voice to aligning it with each episode’s energy, Cass shares strategies that can transform how listeners connect with your podcast.

By the end of this episode, you’ll have fresh insights on how to bring your story, personality, and values to the forefront—allowing your audience to recognise and remember your brand.

Cass provides expert tips for maintaining brand consistency, engaging storytelling, and why podcasting is a unique tool for audience connection.

Ready to start creating a podcast that’s authentically you? Tune in and let’s turn your podcast into a brand-building machine!

Let me know how you’re infusing your brand’s personality into your podcast on Instagram @podcast.support.services

SHOW NOTES: https://podcastsupportservices.com.au/15-how-your-podcast-can-strengthen-your-brand-with-cassandra-emerson/

  • FREE Podcast Launch Roadmap – All the steps to launch your podcast
  • FREE Podcast Guest Pitch Template – This free download gives you exactly what you need to pitch with confidence and get noticed by podcast hosts.
  • Subscribe to The Long Game Get clear, practical advice to help you build a podcast that supports your business, not just your download stats.
  • Meet other podcasters and find guesting opportunities in my Facebook Group Australian Podcasters Collaborative.
  • Book an obligation-free call at Podcast Support Services
  • Book your podcast audit
  • Free Trello board template
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Podcast Strategy That Brings in ClientsBy Laura McRae - Podcasting Strategist and Consultant