Innovation in Compliance with Tom Fox

How Podcasting Can Build Your Business with Megan Dougherty


Listen Later

Megan Dougherty is the co-founder of One Stone Creative, a company that works with business owners to get more podcast listeners in less time so they can focus on strategy and engagement. Tom Fox welcomes her to this week’s show to talk about the power of podcasts, how they can impact and grow your business, and the upcoming Podcasting for Business Conference in November.   


Build Passion and Relationships

A podcast is the perfect outlet for a business to share ideas they are passionate about. It allows you to grow your business and build relationships with like-minded people. "One of the biggest benefits that we've both noticed in podcasting is the networking and relationship-building aspect of it," Megan says. "Who you know in podcasting is everything." Podcasting is a unique and very valuable part of your social media marketing and allows you to create content and build relationships consistently. You're also able to feed all the other areas of your business through this one channel. 


Podcasting Builds Intimacy

Tom remarks on the way the podcast format builds intimacy. "Podcasters are in people's heads,” he tells Megan. “That's really an intimacy that you don't get in other forms of marketing or social media marketing.” The strategies you can use to get your message across also vary, he adds. When you podcast, your message is out there forever. Furthermore, you can repurpose it in various ways for different platforms such as LinkedIn and Twitter. The podcast format is an effective resource for getting your message out.


PFB: Feature Presentations

Tom and Megan go through the list of key speakers for the upcoming Podcasting for Business event in November, and share a few of the topics they will be presenting on. Tom specifically mentions Ariel Nissenblatt, who will be doing a presentation on podcast newsletters. Podcast newsletters are effective ways for you to talk not just about your podcast but also any other valuable information you may think listeners would need. Another featured presentation centers around leveraging and growing your podcast and understanding your brand. Your brand is your promise to deliver on a type of message. If you want to start a podcast, authenticity is all that matters. Simply be yourself. Megan also adds that podcasting allows for other businesses to take advantage of free PR. "You're offering them exposure to your own audience. It's free PR. That equalizes conversations in a really big way, and that makes it a lot easier for people to reach out."


Resources

Megan Dougherty | LinkedIn  

One Stone Creative

Podcast for Business


...more
View all episodesView all episodes
Download on the App Store

Innovation in Compliance with Tom FoxBy Thomas Fox

  • 4.5
  • 4.5
  • 4.5
  • 4.5
  • 4.5

4.5

17 ratings


More shows like Innovation in Compliance with Tom Fox

View all
The Daily by The New York Times

The Daily

110,824 Listeners

Corruption Crime & Compliance by Michael Volkov

Corruption Crime & Compliance

42 Listeners

Cybersecurity Today by Jim Love

Cybersecurity Today

163 Listeners

Everything Compliance by Thomas Fox

Everything Compliance

1 Listeners

Compliance into the Weeds by Tom Fox

Compliance into the Weeds

11 Listeners

Daily Compliance News by Tom Fox

Daily Compliance News

7 Listeners

Personal Landscapes by Ryan Murdock

Personal Landscapes

15 Listeners

The AI Daily Brief (Formerly The AI Breakdown): Artificial Intelligence News and Analysis by Nathaniel Whittemore

The AI Daily Brief (Formerly The AI Breakdown): Artificial Intelligence News and Analysis

496 Listeners

The Rest Is Classified by Goalhanger

The Rest Is Classified

859 Listeners