12: How Podcasting Can Dramatically Increase Your Sales With Logan Lyles

What if you could proactively develop relationships with your targeted buyers in a way that felt good to both you and them? Would you be interested in talking with your dream clients about their expertise, their pain points and getting a better understanding of how they see the future? Sound too good to be true? It is possible. Podcasting can do all of that and more and we are going to talk all about it on today’s insightful episode with expert and fellow sales professional, Logan Lyles.   Logan’s expertise comes with some serious street cred. Like most of us Logan discovered sales by accident. He stumbled into sales after getting a degree in journalism in 2008, never thinking he had the personality type for sales.  Sound familiar to some of you? Over the past 10 years of selling in the technology & B2B marketing space, he has discovered a way to lean on questioning skills, content creation & an analytical approach to be successful in a career that he didn't think was for him in the beginning. Logan has been an individual contributor & lead sales teams in different markets from Montana to Texas. Currently, Logan is Director of Partnerships at Sweet Fish Media & the Co-Host of B2B Growth podcast.  He interviews sales & marketing leaders in the B2B space, learning from them & collaborating to create content that helps listeners growth their businesses, while also helping clients determine if their own podcast strategy can help them build their network & their brand. HOW TO LEVERAGE PODCASTING TO GROW YOUR SALES When we think of podcasting for business, we often connect the goals to visibility and leads generated through our listener base. But what if podcasting gave you the ability to proactively form relationships with your dream clients, no cold calling, no email pitching? When done strategically and carefully podcasting can do all of that and more for you and Logan is going to show us exactly how in this episode. We will break down why podcasting can be an extremely powerful tool in your sales toolbox. How there are other, potentially more important goals for podcasting than downloads and we are going to talk about the types of sales results that are possible when you are dedicated to putting out consistent, quality podcast content. How to transition the interview into a sales conversation and so much more. This episode is jam packed with insights, don’t miss out! EPISODE BROUGHT TO YOU BY  My revenue generation strategy sessions. I’m a keep it real kind of gal and the truth is, generating revenue can be tough. We all struggle with sales and sales strategy from time to time in our businesses and in professional selling – and it can be really frustrating. Whether its determining the best way to scale, developing a distribution strategy or figuring out how to open the door to a new key account, a little perspective, experience and advice can seriously cut back on your frustration. A strategy session may be just the thing that can help you move forward quickly. It’s a video conference where you and I get together one on one to talk about your specific situation and we detail the actions that you can take to get you to where you want to be. It’s a mini-mentoring session designed to help you get some clarity quickly. Reserve your session here. If you haven’t done so already, I would also like to invite you to subscribe to the podcast to automatically get all of the revenue generation strategies and skills that you need to build your business delivered right to you weekly. Plus, you’ll be sure to get the special bonus episodes that I am planning for you. Leave us a review on wherever you consume content - Apple Podcast, Stitcher or Google Play and consider sharing if with someone else that might benefit from the content. This helps others find the podcast, grow our message and improve our content. Lastly – is there a particular topic, challenge or expert view that you would like to see featured here on the Selling With Soul podcast? Please feel free to reach out to me directly at [email protected] to tell me about it. “HOW PODCASTING CAN DRAMATICALLY INCREASE YOUR SALES” EPISODE RESOURCES   Revenue Generation Strategy Sessions Selling With Soul Podcast, Episode 09: Getting Started With Video To Grow Your Business With Cheryl Tan Selling With Soul Podcast, Episode 07: Social Selling Is All About Value With Sales Expert Barb Giamanco Selling With Soul Podcast, Episode 03: The Power Of Questions To Grow Relationships And Revenue With Deb Calvert The Introverts Edge Book Contact Logan: Email LinkedIn Twitter B2B Growth Show