Whether you’re a podcaster wanting to level up your show or a creator thinking about the legal side of things, this episode is full of practical insights for you. I sat down with Gordon Firemark—widely known as “The Podcast Lawyer”—and we talked about the real business of podcasting, how he uses podcasting as a marketing tool (not just to chase sponsors and ads), and how building a “live to drive” workflow can simplify production and keep your podcast sustainable long-term.

If you’ve ever felt held back by tech overwhelm, you’ll hear how Gordon keeps his setup simple and still gets professional results with minimal editing. You’ll also discover the most overlooked ways to monetize a podcast—hint: it’s not just about ad revenue. Plus, Gordon shares why knowing your “why” is crucial both for launching (or relaunching) and for attracting loyal listeners or clients.

If your podcast has been stalled or you’re looking for fresh motivation, Gordon’s honest approach and tactical tips are just what you need to keep going.

Connect with Gordon Firemark

Website: https://gfiremark.mykajabi.com/the-podcast-lawyer

Twitter: https://x.com/gfiremark

LinkedIn: https://www.linkedin.com/in/gfiremark/

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Chapters

00:00 Introducing Gordon Firemark
01:00 Gordon’s Two Podcasts Explained
02:32 Inspiration from Early Podcasting
03:26 Why Podcasting Is Easier Than Blogging
03:36 Adding Video and YouTube Discoverability
05:33 Legit Podcast Pro and Creator Legal Tips
06:39 Live Streaming and Easy Production
08:16 Research Team and Monthly Workflow
09:18 Guest Experts and Show Format
10:27 Virtual Collaboration and Tech Evolution
12:08 Gordon’s Podcast Production Tools
14:19 Costs and Team Breakdown
16:04 How Podcasting Grows Gordon’s Practice
18:01 What Makes a Good Podcast?
20:11 Listener Feedback and Community
21:18 Speaking Gigs from Podcasting
23:26 Sponsorship, Monetization, and Value
27:13 Future Plans and Retirement Dreams
28:22 Recording from a Home Studio
32:10 Why He Started Legit Podcast Pro
35:03 Courses and Group Calls for Podcasters
37:43 Gordon’s Background in Audio
39:19 Advice for Podcasters Starting or Stuck
40:37 Where to Find Gordon Online
41:30 Closing Remarks