Search engine optimization (SEO) isn't all the same. There are a set of simple strategies, which, when executed together, can result in your website ranking higher for appropriate search queries. Ranking higher for various keywords usually results in much higher traffic volumes coming to your website, which in turn increases the total number of sales that are generated by your online marketing efforts.

However, some business owners execute SEO strategies that are questionable, in an effort to increase their rank, and as a result, some of their site visitors become disinterested, rather than engaged. In effect, these poor SEO strategies do end up bringing more people to the website, but because of their low quality, they only end up in lost sales.

Mentioned in Today's Episode:

• Lost Sales

• Offsite SEO strategies

What do you want to hear more about? What should we talk about next? Please let us know in the comments below.

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