Dan Varroney is the President and CEO of Potomac Core, a strategic consulting firm that specializes in association transformation and industry-focused strategic partnerships, and the author of Reimagining Industry Growth: Strategic Partnership Strategies in an Era of Uncertainty).

Dan is a much sought-after expert on economic performance, supply chain issues, and strategic partnerships. His groundbreaking book demonstrates how utilizing these institutional frameworks can help business leaders leverage the collective strength of the supply chains and value chains to overcome challenges, address uncertainty, mitigate risks, and position their industries for growth. 

Dan has spent 30 years successfully transforming Trade Associations. Those transformations were rooted in this simple philosophy: We should act on what we know instead of what we think

As the world continues to reel from COVID, countless industries are left uncertain about the future. Because of this chronic uncertainty, leveraging all avenues means that industries need to look beyond traditional growth solutions. One area that provides a tremendous opportunity is optimizing strategic partnerships between industries and trade associations among business executives.

In this episode, he shares how we can use powerful strategic partnership strategies to drive industry growth. Insights he shares include:

• Why do certain parts of the marketplace believe that from a trade association perspective that an Inside Out focus is the way forward for industries
• What does it take to bring about a change in perspective
• The place of change management in the process of bringing about a change in perspective
• Do we need inspiration? If so how can we find it despite the circumstances
• The advantages to developing insatiable curiosity
• How do we explore the potential strength and value of partnerships with trade associations to move the needle for entire industries? Is there a framework we can use
• What strategic partnerships look like from a trade association point of view
• Risk minimization through strategic partnerships
• and much much more ...