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How PR and SEO Work Together: Practical, Tested Strategies from Dmitry Dragilev
How to reach out to Dmitry:
The PR strategy that grew a startup from 0 to 40 Million pageviews.
PR and SEO expert, Dmitry Dragilev, shared his strategies that led to those pageviews, two acquisitions, $150,000 in blog revenue, and more on this week’s podcast.
With all these impressive numbers, Dmitry still offers practical SEO and PR tactics that you can start today.
Look Long-Term
Working with startups and small businesses on PR and SEO, Dmitry discovered a common trend:
People want results. Right. Now.
However, you need to think long-term as you do your short-term marketing.
Dmitry asks: “How can I do something that in a month from now will keep giving me traffic? In 2 months from now?” It’s a rinse and repeat practice, not a one-off.
“We use a combination of PR and SEO together where we create content that essentially would take a portion of someone else’s audience and move it back into our little corner of the internet.”
4 Steps to Create Content for Growth
How are you going to bring people to your corner of the internet? And keep ‘em coming?
Content.
It’s all about strategically creating content that’s driving traffic. PR and SEO working together propels good content. But it’s gotta be good.
Dmitry has four distinct steps to create content for SEO Growth:
* Find the keyword search on Google that has the right user intent for buyer behavior on your site.
* Look at the content that is currently ranking on that keyword. Ask:
a. Can you do it justice? Or do it better?
b. Is your site’s domain authority similar? If yes, you can outrank them.
* Create superior content.
* Once published, use PR. Guest post on other publications (ensuring a correct link!), plus organic social strategies.
Do PR Like a Human
After publishing 1,400+ articles and having two companies acquired, Dmitry knows a thing or two about PR.
His key question: “How can I connect with [journalists] on a genuine level and build a relationship with them?”
PR is not just getting a list of contacts and sending a ton of emails.
Each email should be written as if you would talk to the journalist in person. It should not be a quick line about the journalist’s writing followed by four paragraphs about your startup. “Start talking to them as if you actually wanted to become friends.”
4 Strategies to Build Relationships with Journalists
Dmitry offered a sneak peek into his upcoming talk on PR best practices.
1. Respond to their request
Lots of journalists, influencers and bloggers already want to talk to you. Specifically, they want to speak to an expert in your field.
You can use Dmitry’s Just Reach Out SEO PR service or sites like HelpAReporter.com, ProfNet, Radio Guest List, and more. “Type in keywords and magically these opportunities show up from journalists who want to talk to you.
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How to reach out to Dmitry:
The PR strategy that grew a startup from 0 to 40 Million pageviews.
PR and SEO expert, Dmitry Dragilev, shared his strategies that led to those pageviews, two acquisitions, $150,000 in blog revenue, and more on this week’s podcast.
With all these impressive numbers, Dmitry still offers practical SEO and PR tactics that you can start today.
Look Long-Term
Working with startups and small businesses on PR and SEO, Dmitry discovered a common trend:
People want results. Right. Now.
However, you need to think long-term as you do your short-term marketing.
Dmitry asks: “How can I do something that in a month from now will keep giving me traffic? In 2 months from now?” It’s a rinse and repeat practice, not a one-off.
“We use a combination of PR and SEO together where we create content that essentially would take a portion of someone else’s audience and move it back into our little corner of the internet.”
4 Steps to Create Content for Growth
How are you going to bring people to your corner of the internet? And keep ‘em coming?
Content.
It’s all about strategically creating content that’s driving traffic. PR and SEO working together propels good content. But it’s gotta be good.
Dmitry has four distinct steps to create content for SEO Growth:
* Find the keyword search on Google that has the right user intent for buyer behavior on your site.
* Look at the content that is currently ranking on that keyword. Ask:
a. Can you do it justice? Or do it better?
b. Is your site’s domain authority similar? If yes, you can outrank them.
* Create superior content.
* Once published, use PR. Guest post on other publications (ensuring a correct link!), plus organic social strategies.
Do PR Like a Human
After publishing 1,400+ articles and having two companies acquired, Dmitry knows a thing or two about PR.
His key question: “How can I connect with [journalists] on a genuine level and build a relationship with them?”
PR is not just getting a list of contacts and sending a ton of emails.
Each email should be written as if you would talk to the journalist in person. It should not be a quick line about the journalist’s writing followed by four paragraphs about your startup. “Start talking to them as if you actually wanted to become friends.”
4 Strategies to Build Relationships with Journalists
Dmitry offered a sneak peek into his upcoming talk on PR best practices.
1. Respond to their request
Lots of journalists, influencers and bloggers already want to talk to you. Specifically, they want to speak to an expert in your field.
You can use Dmitry’s Just Reach Out SEO PR service or sites like HelpAReporter.com, ProfNet, Radio Guest List, and more. “Type in keywords and magically these opportunities show up from journalists who want to talk to you.