In a post-pandemic world rocked by disruption, premium brands have proven that they can help a business not only recover from economic downturns but become more powerful than ever. In this episode, GfK's CMO, Gonzalo Garcia Villanueva, sits down with our Head of Brand and Marketing Intelligence, Madalina Carstea, to go over new insights on how you can maintain and build your premium brand.

Guests: 

• Gonzalo Garcia Villanueva, Global CMO, GfK

Resources: 

• Video: The Path to Premium - How brands can build post-pandemic success

More on this episode:

• Get more details about this episode at www.gfk.com/en-us/thinking-ahead