Summary: In this episode of The Amazing Marketing Show, hosts Dmitri Smirnov and Chris Gray explore the critical role of pricing in marketing. They delve into how pricing affects consumer decisions, the emotional and logical aspects of pricing, and the strategies businesses can use to set their prices effectively. From personal anecdotes to industry insights, this episode covers it all.

Key Points:

• The emotional impact of pricing on consumers
• The importance of strategic pricing in a competitive market
• Personal experiences and lessons learned about pricing
• How inflation and economic conditions affect pricing decisions
• Tips for businesses on how to price their products and services effectively

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