Sign up to save your podcasts
Or
Share How Pricing Psychology Lifted Conversion by 23 Percent
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
How Pricing Psychology Lifted Conversion by 23 Percent
Lucas and Luna dig into the story of a B2B SaaS company that raised its conversion rate by 23 percent not by adding features or changing copy, but by redesigning its pricing page using anchoring, decoy effects, and left-digit bias. They walk through the exact before-and-after layout, explain why a mid-tier plan priced at $49 per month outperformed a simpler two-column grid, and discuss the ethical line between persuasion and manipulation. Episode 91 of Conversion Rate Optimization with Fexingo.
#PricingPsychology #CRO #ConversionRateOptimization #AnchoringEffect #DecoyEffect #LeftDigitBias #SaaS #B2B #PricingPage #A_BTesting #BehavioralEconomics #MarketingStrategy #FexingoBusiness #BusinessPodcast #Marketing #LucasAndLuna #CROStrategy #LandingPageOptimization
Keep every episode free: buymeacoffee.com/fexingo
View all episodes
By FexingoLucas and Luna dig into the story of a B2B SaaS company that raised its conversion rate by 23 percent not by adding features or changing copy, but by redesigning its pricing page using anchoring, decoy effects, and left-digit bias. They walk through the exact before-and-after layout, explain why a mid-tier plan priced at $49 per month outperformed a simpler two-column grid, and discuss the ethical line between persuasion and manipulation. Episode 91 of Conversion Rate Optimization with Fexingo.
#PricingPsychology #CRO #ConversionRateOptimization #AnchoringEffect #DecoyEffect #LeftDigitBias #SaaS #B2B #PricingPage #A_BTesting #BehavioralEconomics #MarketingStrategy #FexingoBusiness #BusinessPodcast #Marketing #LucasAndLuna #CROStrategy #LandingPageOptimization
Keep every episode free: buymeacoffee.com/fexingo