After a mad dash trip to New Haven, Jeff Snyder was met with the worst news imaginable. Not only did his daughter have cancer, she also needed to go into an emergency surgery within the next 24 hours. We’ll come back to this moment and how it changed his life soon, but first a bit about Jeff. Jeff is the founder of an experiential marketing company called Inspira. It now boasts campaigns for the likes of Microsoft, Jeep, National Geographic, and with brands like that behind him, you might think that Jeff always knew his unique marketing strategy was headed for success, but it didn’t start there, it actually started with strawberries.

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