This week, we are talking with Danielle Navas-Brandt, the Netherlands' first certified They Ask You Answer coach and the author of the Dutch version of Marcus Sheridan's bestselling book, about assignment selling. Assignment selling refers to proactively using educational content to educate buyers during the sales process.

We will take a closer look at what this looks like in practice, what the most common mistakes are and how to fix them, and how to write highly effective assignment selling emails.

Key Takeaways:

1. Assignment selling is incredibly effective in today's buyer-driven world. (Hint: It can significantly shorten the sales cycles and increase close rates.)
2. A well-executed assignment selling strategy makes you an expert guide and trusted advisor your buyers want to engage with.
3. Personalization and active listening are key (make your buyers feel special and heard).

Episode Overview:

[01:40] Diving Deep into Assignment Selling

[02:39] Practical Insights on Assignment Selling

[05:40] The Power of Assignment Selling in Practice

[16:50] Avoiding Common Mistakes in Assignment Selling

[29:55] Final Thoughts and Advice on Assignment Selling

[33:34] Random Rant

📖 Book of the Week:

"Demand Side Sales" by Bob Moesta - If sales makes your stomach feel tight with a feeling of "ick," this book is for you.