Privacy is the most trending topic and biggest concern for marketers today. We bring on Kevin Hartman, Chief Analytics Evangelist at Google, to talk about the future of privacy and what we can do now to maintain successful marketing strategies.

Marketers have become dependent on PIDs (personally-identifiable data) such as behavioral data, demographic data, and psychographic data. PIDs are disappearing at a rapid pace and marketers need to find new ways to reach audiences.

We have three strategies on how to prepare for the upcoming privacy policy changes, and lessen our dependence on PIDs.