Product managers often spend time on things that don't add the most value to their products. They're pulled in to put out fires or do other things that, while important at the time, may not necessarily be the things that will "move the needle" for their products.

This episode features guest David Pereira, Head of Product at Virtual Identity. David shares insights on:

• Reasons PMs sometimes don't prioritize time spent on the most important things
• What are the right things to prioritize and what should be deprioritized
• How orgs can set up an environment to foster prioritizing the right things
• What PMs can do even if their environment isn't too conducive for this 

Learn more from David on his website and his Medium page.

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