In this episode of Behind the Brief, I sit down with Ash Aujla to unpack what it really means to find your voice as a product marketer — in a world obsessed with trends, tools, and templates.

We get into:

↗ How to use Competitive Intelligence to gain clarity — not copy

↗ Why voice is a competitive advantage (and most brands ignore it)

↗ What AI can do for you — and what it absolutely can’t

↗ The shift from approval-seeking to brave writing

If you’re a PMM tired of chasing playbooks and sounding like everyone else — this episode is your permission slip to show up bolder.

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#ProductMarketing #PMM #MarketingLeadership #BehindTheBrief #AIContent #BrandVoice #ai #trendingnow #findyourvoice

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