01.26.2023 - By Rough Agenda
In this episode we're joined by Zino Rost van Tonnigen, CEO at TyRads. Zino joins us to discuss why he believes programmatic advertising will become even more effective in a future of cookieless marketing.
In this episode we discuss:
Why will programmatic be more effective in a cookieless future?What is the Google Privacy Sandbox?How prioritizing first-party data-capture will give you a competitive edgeWhy is Google adopting cookieless marketing technolgy?Why reward and loyalty apps might be about to experience a boom in popularity
Reference on this podcast:
https://privacysandbox.com/https://www.thetradedesk.com/
CONNECT WITH ZINO/TYRADS:https://www.linkedin.com/in/rovato/https://tyrads.com/
CONNECT WITH SCOTT:[email protected]://www.linkedin.com/in/scottcolenutt
CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility
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