Progressivism has become the greatest marketing tool on the planet. International corporations have found that if they make some social justice platitude they can get mobs of angry liberals to give them free brand awareness and even buy their product thinking they are solving some sort of injustice by doing so. The most recent situation is with movies claiming people were against their casting, whether it was a black little mermaid, or a female terminator, nobody was actually angry, but the outrage mobs sure let you know that the move was coming out and liberals are certainly going to buy a ticket to fight against racism and misogyny!