A discussion with Mark Weiner, CEO of PRIME Research (acquired by Cision) about why the Public Relations Society of America formed a Measurement Working Group, media monitoring, and the never-ending controversy over advertising value equivalency (AVEs).   Weiner will present a session at the Public Relations Society of America International Conference entitled “Proving the Value…

A discussion with Mark Weiner, CEO of PRIME Research (acquired by Cision) about why the Public Relations Society of America formed a Measurement Working Group, media monitoring, and the never-ending controversy over advertising value equivalency (AVEs). Weiner will present a session at the Public Relations Society of America International Conference entitled “Proving the Value…

A discussion with Mark Weiner, CEO of PRIME Research (acquired by Cision) about why the Public Relations Society of America formed a Measurement Working Group, media monitoring, and the never-ending controversy over advertising value equivalency (AVEs). &nbsp; Weiner will present a session at the Public Relations Society of America International Conference entitled “Proving the Value…

How Public Relations Firms Monitor the News Media with Prime Research CEO Mark Weiner

How Technology is Changing the Way Organizations Communicate, and the Way People Consume Media and Information. Show Blog: https://www.ericschwartzman.com/blog/

Share How Public Relations Firms Monitor the News Media with Prime Research CEO Mark Weiner

Sign up to save your podcasts

How Public Relations Firms Monitor the News Media with Prime Research CEO Mark Weiner

How Public Relations Firms Monitor the News Media with Prime Research CEO Mark Weiner