When budgets are tight and hiring is hard, purpose might be the last thing on your list. But what if it should be the first?

In this episode, host Julie Develin is joined by George Rogers, Chief Strategy Officer at Lighthouse Research & Advisory, author, keynote speaker, and podcast host, to make the case that purpose is not a feel-good idea; it's a powerful business tool. Together, they explore why purpose acts as a performance multiplier, a resilience buffer, and a retention driver, even in the most high-pressure environments. George shares his RSVP framework for quarterly check-ins, explains how to translate purpose into the language of the boardroom, and unpacks why organizational friction quietly drains productivity when purpose is absent.

If you've ever struggled to connect culture to business outcomes, this episode gives you the language, the framework, and the case to make it real.