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How Purpose Drives Growth in Multicultural Organisations
In this episode of Unboxing What Matters we speak to Michelle Lee, Vice President of Brand and Communications at Dubai Airports.
With a 20-year career in marketing, this stimulating conversation unpacks the role of diversity and inclusion in the increasingly multicultural environments we work in, while also highlighting the need for more multi-faceted leadership and organisational structures to enable individualism in the workplace.
Michelle shares her experience of elevating corporate performance and guest experiences through employee engagement and marketing storytelling, as the world’s largest airport shifts to becoming a leader in hospitality and service culture.
Michelle unpacks the role of technology in the future of marketing, brand building, and service culture and how the brands she represents reflect the innovative city within which they reside. The discussion closes by looking at female leadership opportunities and equality within aviation, as well as the role of sustainability as Dubai Airport journeys towards becoming the world’s best airport.
Guest Bio:
Michelle Lee is the Vice President of Brand and Communications at Dubai Airports. Michelle has more than 17 years of experience in marketing and joined Dubai Airports in December 2019. Prior to her current position, Michelle has held various global marketing and customer experience leadership roles in the aviation, tourism, insurance, automotive, and consumer goods industries across local and global enterprises that include Qatar Airways, Aer Lingus, Virgin Australia, Air New Zealand and Pepsico. Michelle’s most recent role was Chief Marketing Officer EMEA for MetLife based in Dubai, UAE. Michelle holds double bachelor’s degrees in Commerce and Arts from the University of Auckland, with majors in Marketing and Psychology. She also attended the University of Virginia School of Business Leadership Program and achieved certifications in Strategy in the Age of Digital Disruption from INSEAD and Implementing Winning Strategies from Columbia Business School Executive Education.
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By Daraz Sri LankaIn this episode of Unboxing What Matters we speak to Michelle Lee, Vice President of Brand and Communications at Dubai Airports.
With a 20-year career in marketing, this stimulating conversation unpacks the role of diversity and inclusion in the increasingly multicultural environments we work in, while also highlighting the need for more multi-faceted leadership and organisational structures to enable individualism in the workplace.
Michelle shares her experience of elevating corporate performance and guest experiences through employee engagement and marketing storytelling, as the world’s largest airport shifts to becoming a leader in hospitality and service culture.
Michelle unpacks the role of technology in the future of marketing, brand building, and service culture and how the brands she represents reflect the innovative city within which they reside. The discussion closes by looking at female leadership opportunities and equality within aviation, as well as the role of sustainability as Dubai Airport journeys towards becoming the world’s best airport.
Guest Bio:
Michelle Lee is the Vice President of Brand and Communications at Dubai Airports. Michelle has more than 17 years of experience in marketing and joined Dubai Airports in December 2019. Prior to her current position, Michelle has held various global marketing and customer experience leadership roles in the aviation, tourism, insurance, automotive, and consumer goods industries across local and global enterprises that include Qatar Airways, Aer Lingus, Virgin Australia, Air New Zealand and Pepsico. Michelle’s most recent role was Chief Marketing Officer EMEA for MetLife based in Dubai, UAE. Michelle holds double bachelor’s degrees in Commerce and Arts from the University of Auckland, with majors in Marketing and Psychology. She also attended the University of Virginia School of Business Leadership Program and achieved certifications in Strategy in the Age of Digital Disruption from INSEAD and Implementing Winning Strategies from Columbia Business School Executive Education.