by Romy Peretz

Raina Penchansky, co-founder and CEO of Digital Brand Architects, has spent the past fifteen years championing creators as the new voices of culture. “Anything that’s disruptive to the status quo is always going to get pushback,” she told us, reflecting on the early days of convincing brands to take influencers seriously. In this interview, Raina shares how she built DBA into the industry leader in influencer management, why authenticity and hard work are at the core of every creator’s success, and what it takes to transform digital personalities into powerful, lasting brands.

The views, thoughts, and opinions expressed herein are solely those of the author and do not necessarily reflect the official policy, position, thoughts, or opinions of Our CampUs United (“OCU”), its affiliates, or any other individuals or entities associated with OCU.

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