For this episode, we spoke with Marc Biles, Founder and CEO of Ratio. Ratio is a software company dedicated to inventing smart products that help make people’s lives better and easier. They’ve made four customer-facing products: an AI tool, an underwear subscription club, a financial price comparison website, and the software that powers the comparison for other financial websites. A quick company overview:

- Founder experience: 13.5 years

- Team size: 19 team members

- Traction: 18 million consumers matched with a product in one year; inclusive and estimated revenue $11.4M for this fiscal year with approx. 60% growth YoY.

- Company founded: March 2011. Started trading in May 2013 (4 years old)

Ratio certainly has an interesting scaling story with a team spread across such a diverse set of products. In the interview, Marc shares how they stay focused, how their culture has evolved for the better, how he aligns the team around the company’s goals, and more.