How Ray Ban is betting on the Metaverse with virtual sunglasses

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Remember the sunglasses Tom Cruise wears in his role as Maverick in Top Gun or those that President Biden sports when he's out and about?

Those are Ray Ban's famous Aviator model. And now the company has gone digital: Last year they were the first to sell a virtual version of the popular Aviators as an NFT.

Sounds silly? Not so fast, this is part of a larger strategy. Ray Ban, who've also partnered with Facebook, is betting heavily on virtual reality - makes sense if you think about it: If people hang out more in VR, they'll want to show off the brands they wear just as they do in real life. And there are a few things more iconic than those sunglasses.

Certainly a long shot, but we think they are onto something.

Disclaimer: This podcast references our opinion and is for information purposes only. It is not intended to be investment advice. Do your own research and seek a duly licensed professional for investment advice.