Consumer packaged goods (CPG) describes any product that requires routine replacement — from personal care to food. Companies in this space have to create new offerings that shoppers will buy again and again. To find out how big R&D bets empower the process, we talked to Ranjani Varadan, VP of R&D at the meat alternative company, Impossible Foods. Jodi Benson of General Mills discusses how her team used customer insights to refresh the yogurt category. Jeff George of Hain Celestial Group also shares how his team has shifted to respond to COVID-19.