This week on “Gen C,” we spoke with Julie Allen of Howard Hughes Corporation, a major real estate developer exploring Web3 technologies. We discussed how Howard Hughes is leveraging innovative technologies to bridge digital and physical experiences, from VR tours to NFT scavenger hunts.

Julie Allen, SVP of Digital and Creative at real estate company Howard Hughes, joins the podcast this week to discuss how a real estate company is innovating in Web3. Julie shares how she got involved in crypto in 2013 and has since been an advocate for bringing Web3 technology and AI to enhance Howard Hughes' physical spaces and to improve the experience of viewing or buying a home for potential buyers.

Links mentioned from the podcast: 

• Cheese-Makers Track Their Parmesans By Embedding Edible, Blockchain-Enabled Microchips
• OnlyFans Users Spent $5.6 Billion on Porn-Friendly Creator Site in Fiscal 2022, up 16%
• Walmart Partners With People Of Crypto Lab To Celebrate Hip-Hop And Black Culture In The Metaverse
• Julie’s Twitter
• Howard Hughes Website

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"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

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