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How Real Experts Become Recognized (and Paid) Without Selling Their Soul with Freddie Pullen
Today I sit down with Freddie Pullen—founder of The Healthy Entrepreneur Podcast and the founder of Recognized (recognized.global)—and we go straight at a problem I care about deeply: There are too many truly capable experts who stay invisible… while louder, less-qualified voices dominate the conversation.
Freddie helps experts become recognized for the value they already have—and then monetize that attention in a way that actually feels aligned. We talk about the practical strategies (podcast guesting, LinkedIn, positioning), but we also go deeper into the psychology: what it really takes to earn credibility, build trust, and show up with authority without playing the “look at me” game.
We also start the conversation by honoring the work of Sebastian Bates and the Bates Foundation—because leadership isn’t theory when you’re feeding kids and building character in the toughest environments on Earth. Freddie has been a trustee since the foundation began, and he shares what it was like to see the impact firsthand.
What You’ll Learn in This Episode
Ideas Worth Stealing (and Using This Week)
Resources Mentioned
-----
Freddie has worked with 200+ founders to build demand, waiting lists, and revenue directly through LinkedIn.
Along the way, one thing became impossible to ignore... All buyers do this one thing before they buy:
That’s how modern B2B buying actually works.
But this didn’t come from theory.
After leaving his role as Head of Product at the world’s largest media company serving 500M monthly users and generating $300k per day, Freddie built two 6-figure businesses in 8 months and helped 200+ founders do the same. The results:
Which is why the goal of content is to be obvious.
Freddie helps clients position themselves as the authority people already trust before they ever speak to them.
Today, AI is accelerating this, but only if it’s trained on the right positioning. Freddie and his team use AI to:
You need a new ocean on LinkedIn - where you’re undeniable to your ideal clients.
That’s why Freddie and his team built a positioning first, AI powered approach to LinkedIn.
https://freddiepullen.com/
https://www.linkedin.com/in/freddie-pullen/
https://www.instagram.com/freddiepullen
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John Bates provides 1:1 Executive Communications Coaching, both in-person and online. He also gets 92+ Net Promoter Scores for his large and small group leadership development trainings at organizations like Johnson & Johnson, NASA, Google, Intuit, Boston Scientific, and many more. Find more at https://executivespeakingsuccess.com.
Sign up for his weekly micro-trainings for free at https://johnbates.com/mini-trainings and create a great leadership communications habit that makes you the kind of leader who inspires trust, loyalty, and connection.
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By John Bates - Executive Speaking Success
5
66 ratings
Today I sit down with Freddie Pullen—founder of The Healthy Entrepreneur Podcast and the founder of Recognized (recognized.global)—and we go straight at a problem I care about deeply: There are too many truly capable experts who stay invisible… while louder, less-qualified voices dominate the conversation.
Freddie helps experts become recognized for the value they already have—and then monetize that attention in a way that actually feels aligned. We talk about the practical strategies (podcast guesting, LinkedIn, positioning), but we also go deeper into the psychology: what it really takes to earn credibility, build trust, and show up with authority without playing the “look at me” game.
We also start the conversation by honoring the work of Sebastian Bates and the Bates Foundation—because leadership isn’t theory when you’re feeding kids and building character in the toughest environments on Earth. Freddie has been a trustee since the foundation began, and he shares what it was like to see the impact firsthand.
What You’ll Learn in This Episode
Ideas Worth Stealing (and Using This Week)
Resources Mentioned
-----
Freddie has worked with 200+ founders to build demand, waiting lists, and revenue directly through LinkedIn.
Along the way, one thing became impossible to ignore... All buyers do this one thing before they buy:
That’s how modern B2B buying actually works.
But this didn’t come from theory.
After leaving his role as Head of Product at the world’s largest media company serving 500M monthly users and generating $300k per day, Freddie built two 6-figure businesses in 8 months and helped 200+ founders do the same. The results:
Which is why the goal of content is to be obvious.
Freddie helps clients position themselves as the authority people already trust before they ever speak to them.
Today, AI is accelerating this, but only if it’s trained on the right positioning. Freddie and his team use AI to:
You need a new ocean on LinkedIn - where you’re undeniable to your ideal clients.
That’s why Freddie and his team built a positioning first, AI powered approach to LinkedIn.
https://freddiepullen.com/
https://www.linkedin.com/in/freddie-pullen/
https://www.instagram.com/freddiepullen
--------
John Bates provides 1:1 Executive Communications Coaching, both in-person and online. He also gets 92+ Net Promoter Scores for his large and small group leadership development trainings at organizations like Johnson & Johnson, NASA, Google, Intuit, Boston Scientific, and many more. Find more at https://executivespeakingsuccess.com.
Sign up for his weekly micro-trainings for free at https://johnbates.com/mini-trainings and create a great leadership communications habit that makes you the kind of leader who inspires trust, loyalty, and connection.