Broadcast Your Authority

How Real Gemstones Created a Massive Scaling Opportunity


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Rachel Winston is on a mission to make sure people are buying good-quality jewelry — and that they truly understand the value of what they're purchasing.

Shifting from selling antiques to specializing in sterling silver, gemstones, and jewelry, Rachel, the founder and CEO of 888 Antiques & Design Wares, scaled her business to $1.7 million primarily through the app Whatnot. She turned what felt impossible into a reality.

In this episode, she shares her expertise on identifying high-quality, authentic stones, the benefits of manufacturing your own products, and the challenges that come with competition, market shifts, and shipping.

Tune into this episode of Broadcast Your Authority: How Real Gemstones Created a Massive Scaling Opportunity

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Rachel Winston is the founder and CEO of 888 Antiques & Design Wares. She started liquidating over two decades ago with a focus on jewelry and antiques. After the 2020 pandemic, with the decrease in the market for antiques, she started streaming in 2022 on Whatnot under the jewelry category.

Learn more about 888 Antiques & Design Wares!

Website: https://888antiques.com/

Instagram: https://www.instagram.com/888antiques/

Facebook: https://www.facebook.com/888antiques

YouTube: https://www.youtube.com/@888antiques

Whatnot: https://www.whatnot.com/invite/888antiques

TikTok: https://www.tiktok.com/@888antiques

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Broadcast Your AuthorityBy Tamara Thompson