In this episode of More Than A Mortgage, Gavin Sessions sits down with returning guest Tim Smith to break down how social media can become a consistent, relationship-driven lead source without chasing viral trends or spending hours on content creation.Tim shares how he treats social media like modern-day prospecting, why consistency beats creativity, and how building simple systems can turn reels, stories, and captions into long-term business growth. The conversation dives into the difference between nurturing your existing audience versus attracting new followers, how to use Instagram stories to build trust, and why engagement—not automation is key to converting followers into real clients.