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Summary

In this conversation, Beth Golding and Katie Lance discuss the challenges and strategies for realtors in managing social media and content creation. They emphasize the importance of planning, engagement, and authenticity in building relationships with clients. Katie shares insights on creating a 2026 plan, time management techniques, and tools for effective content creation. The discussion also highlights the significance of repurposing content and the need for realtors to find their unique voice in a crowded market.

Keywords

real estate, social media, content creation, planning, engagement, marketing strategies, authenticity, video marketing, time management, realtor tips

Takeaways

Social media is essential for realtors but can be overwhelming.

Planning and time management are crucial for effective content creation.

Engagement with your audience builds relationships and leads.

Authenticity is key to standing out in a crowded market.

Creating a content library helps maintain consistency.

Repurposing content can maximize reach and efficiency.

Using tools like Canva and Descript can enhance content quality.

Focus on building relationships rather than just chasing leads.

It's important to have a niche and know your ideal client.

Done is better than perfect; start creating content now.

Titles

Mastering Social Media for Realtors

Building Authentic Relationships in Real Estate

Sound bites

"Social media is rented ground."

"Be where your clients are."

"Done is better than perfect."

Chapters

00:00 Introduction and Event Overview

01:50 Mastermind Experience and Planning

04:50 Social Media Strategies for Realtors

07:22 Creating a Content Plan for 2026

10:23 Time Management and Engagement Techniques

13:40 Building Authentic Relationships Online

16:27 Pillar Content and Video Marketing

19:46 Repurposing Content for Maximum Reach

27:07 Embracing Personal Connection in Content Creation

30:21 Finding Your Voice and Ideal Client

33:08 Creating a Sustainable Content Distribution Plan

39:46 Repurposing Content for Maximum Reach

43:34 Tools for Enhancing Content Quality

52:31 Building Trust Through Client Engagement

01:01:57 Future Trends and Training in Content Creation