In this conversation, Brian Self interviews Ben Affatato, the North American sales manager for Reer Safety. They discuss the company's history, mission, and innovative safety solutions designed for the automation industry. Ben emphasizes the importance of safety in environments with dangerous equipment and highlights the unique, application-based approach of Reer Safety's products. The conversation also touches on the company's adaptability to industry changes, partnerships with other companies, and the overall experience at the trade show.

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