How do you disrupt the commercial vehicle industry but maintain staying power in an environment where new OEMs regularly come and go?

In this episode, Kyler and John are joined by Mark Circo, the Head of Customer Experience at REE Automotive, whose career in the trucking industry spans over 20 years. As the conversation unfolds, Mark dives into the intricacies of building trust with dealers and end-users, drawing from his military and federal government sales experience.

Listen to learn the art of cross-training dealerships and the impact of electrified vehicles on different dealers, geographies, and even other OEMs. 

Key Takeaways:

1. Leverage Demonstration Techniques to Showcase Product Strengths: Create immersive, real-world demonstrations that highlight your product's unique features.
2. Adopt a Flexible and Personalized Training Approach: Implement cross-departmental training programs for your dealers, tailored to their specific product lines.
3. Cultivate Win-Win Relationships with Incentives: Foster mutually beneficial relationships with your dealers by providing incentives that align with their success, as well as your brand’s.

Timestamps:

00:00 Intro

05:40 Mack and Volvo as symbols of excellence 

15:34 New employee issues

21:02 Innovative transportation technology

29:45 Product performance and features

35:09 Engaging with customers, building trust, maintaining communication

47:32 Embrace change, learn, and push limits forward

48:24 Take risks, bet on yourself, and choose wisely