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How Relationships Impact Digital Sales (and why it matters)
In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson talks with Marc Decker, the Sales Director North at Automatic-Systeme. They discuss the importance of aligning sales and marketing teams to achieve higher revenues, share effective sales techniques and strategies, and emphasize the significance of personal relationships and doing thorough research. Marc also highlights the impact of digitalization, AI tools, and the importance of maintaining trust and authenticity in sales. Tune in for valuable insights on improving your marketing and sales approach in today's competitive landscape.
Timestamps-
00:00 Introduction to Sales and Marketing Alignment
00:23 Meet Mark Decker: Director of Sales for North America
01:27 Effective Sales Techniques and Strategies
02:07 The Importance of Personal Relationships in Sales
03:55 The Role of Research and Cultural Understanding
06:38 The Power of Handwritten Notes
08:00 Leveraging Modern Technologies like ChatGPT
09:48 Balancing Modern and Traditional Approaches
11:21 The Salesperson as a Pioneer
12:44 Adapting to Customer Needs
13:43 Green Energy and Market Adaptation
15:10 Digitalization and Technological Advancements
18:29 Motivating and Educating the Sales Team
22:09 The Importance of Trust and Authenticity
23:28 Challenges and Responsibilities of a Sales Director
27:27 Conclusion and Final Thoughts
If you would like to continue this conversation, please feel free to contact Donna Peterson at [email protected].
____________________________________________________________________________________________________
🔔 Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode.
- Apple Podcasts
- YouTube
- Spotify
- Amazon Music
- Audible
- YouTube Music
🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.
👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].
🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!
View all episodes
By Donna PetersonIn this episode of the B2B Marketing Excellence Podcast, host Donna Peterson talks with Marc Decker, the Sales Director North at Automatic-Systeme. They discuss the importance of aligning sales and marketing teams to achieve higher revenues, share effective sales techniques and strategies, and emphasize the significance of personal relationships and doing thorough research. Marc also highlights the impact of digitalization, AI tools, and the importance of maintaining trust and authenticity in sales. Tune in for valuable insights on improving your marketing and sales approach in today's competitive landscape.
Timestamps-
00:00 Introduction to Sales and Marketing Alignment
00:23 Meet Mark Decker: Director of Sales for North America
01:27 Effective Sales Techniques and Strategies
02:07 The Importance of Personal Relationships in Sales
03:55 The Role of Research and Cultural Understanding
06:38 The Power of Handwritten Notes
08:00 Leveraging Modern Technologies like ChatGPT
09:48 Balancing Modern and Traditional Approaches
11:21 The Salesperson as a Pioneer
12:44 Adapting to Customer Needs
13:43 Green Energy and Market Adaptation
15:10 Digitalization and Technological Advancements
18:29 Motivating and Educating the Sales Team
22:09 The Importance of Trust and Authenticity
23:28 Challenges and Responsibilities of a Sales Director
27:27 Conclusion and Final Thoughts
If you would like to continue this conversation, please feel free to contact Donna Peterson at [email protected].
____________________________________________________________________________________________________
🔔 Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode.
- Apple Podcasts
- YouTube
- Spotify
- Amazon Music
- Audible
- YouTube Music
🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.
👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].
🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!