Homeowners are researching longer, comparing more companies, and forming opinions long before they ever pick up the phone. In this episode, Anthony Lopez sits down with Bob Vance of Home Remodeler SEO to break down what remodelers need to do today to stand out online and attract better clients.

Bob shares practical, experience-driven insights on how digital visibility, brand credibility, responsiveness, and consistent marketing influence whether a homeowner chooses you — or someone else. From Google Business Profiles and reviews to storytelling through project photos and follow-up systems, this conversation focuses on what actually works for remodeling businesses right now.

If you want your company to be seen as professional, trustworthy, and worth contacting before competitors, this episode provides a clear roadmap.

Episode Highlights

• Why competition starts weeks before a homeowner ever calls you
• The concept of "omnipresence" and why visibility across platforms matters
• Common ways remodelers waste money on digital marketing
• Why marketing cannot be turned on and off like a switch
• The critical role of reviews, case studies, and project storytelling
• How responsiveness and follow-up function as marketing
• Why Google Business Profiles are often the highest-impact starting point
• How trust, authority, and credibility will shape the future of marketing

If you're serious about building a professional remodeling business, explore the education, resources, and community available through the National Association of the Remodeling Industry at nari.org.

Subscribe to Trade Secrets Remodeling with NARI on Apple, Spotify, YouTube, or wherever you listen to podcasts so you don't miss future conversations with leaders across the industry.