In episode 110 of Conversion Rate Optimization with Fexingo, Lucas and Luna dig into a surprising A/B test from a mid-size e-commerce brand that deleted its 'Add to Cart' button on product pages and replaced it with a simple 'Choose Options' link. The result? A 38% lift in completed purchases. They unpack the psychology of commitment aversion, the role of micro-commitments in checkout flow, and why sometimes less friction means removing the very element you think drives action. Along the way, they reference a 2025 study from the Journal of Consumer Psychology that supports the finding. If you've ever hesitated before clicking 'Add to Cart' yourself, this episode explains why — and how one CRO team turned that hesitation into a 38 percent win.

#ConversionRateOptimization #CRO #ABTesting #Ecommerce #UserExperience #UXDesign #MarketingPsychology #ButtonRemoval #AddToCart #MicroCommitments #FrictionReduction #ConsumerBehavior #LandingPageOptimization #FexingoBusiness #BusinessPodcast #Marketing #DigitalMarketing #BehavioralEconomics

Keep every episode free: buymeacoffee.com/fexingo